In this episode of "Starting a Business Simplified," host Suzy Wraines dives into the world of LinkedIn with guest Barbara Imensek, an expert in leveraging the platform for business success. Specifically, they explore how LinkedIn can be an invaluable tool for women in the medical field looking to start an online business. 

For healthcare professionals who want to transition into entrepreneurship, LinkedIn offers a unique opportunity to connect with potential clients, showcase expertise, and build a personal brand. In this article, we will delve deeper into the insights shared in the episode, highlighting key takeaways for healthcare professionals ready to utilize LinkedIn's power.

Why LinkedIn is a Game-Changer for Healthcare Professionals

LinkedIn is more than just a social media platform; it is a serious platform where professionals connect and engage. Unlike platforms like Facebook, LinkedIn emphasizes professionalism. Moreover, Google highly ranks LinkedIn profiles in search results, offering visibility without the need for extensive website SEO efforts. This alone makes LinkedIn an ideal platform to gain exposure and be discovered by potential clients.

The Power of LinkedIn Profiles

LinkedIn allows for comprehensive profile information, making it a valuable landing page for businesses without websites. By creating a robust and well-optimized profile, healthcare professionals can clearly communicate their expertise, qualifications, and services. 

Barbara emphasizes the importance of positioning oneself clearly and aligning profile content with the target audience. Utilizing relevant keywords and highlighting transferable skills can help attract the right connections and clients.

Building Connections for Business Success

One of the primary goals of being on LinkedIn is to build connections and expand professional networks. Barbara encourages healthcare professionals to step out of their comfort zones and engage with others on the platform. 

While LinkedIn might not have the same level of public engagement as other platforms, such as Instagram, it excels in generating private messages and fostering one-on-one connection.

Investing in LinkedIn as a Long-Term Strategy

Barbara advises healthcare professionals to commit to investing time in LinkedIn as a long-term marketing strategy. Building a strong presence on the platform requires consistent effort and dedication. 

She suggests spending at least half an hour each day for the next 3 to 6 months to establish a solid LinkedIn presence. By consistently engaging with the platform, posting valuable content, and reaching out to potential clients, healthcare professionals can enhance their visibility and eventually attract clients.

Leveraging Past Experience and Transferable Skills

Transitioning from a healthcare employee to a business owner can be challenging, but LinkedIn provides an opportunity to leverage past experience and transferable skills. Barbara shares her own experience of repurposing her skills from different industries to highlight how she can help potential clients. 

Healthcare professionals need to identify and highlight their transferable skills—customer service, organizational abilities, project management—to appeal to their target audience.

Mindset Shift: From Employee to Business Owner
Shifting from an employee mindset to that of a business owner can be a daunting task. However, LinkedIn offers the chance to update one's profile and position themselves as a potential provider of services rather than a job seeker. 

Barbara suggests removing keywords related to previous industries from profiles to avoid appearing in irrelevant searches. Crafting a profile that aligns with the new business direction is crucial for attracting the right connections.

LinkedIn vs. Other Social Media Platforms

While Instagram and other platforms have their merits, LinkedIn's unique professional focus and lesser competition make it an excellent choice for healthcare professionals looking to start an online business. 

Instagram may have a more lively energy, but LinkedIn provides the ideal platform for attracting potential clients and building a strong personal brand.


LinkedIn presents immense opportunities for women in the medical field who are venturing into online entrepreneurship. Barbara Imensek's insights help healthcare professionals understand the power of LinkedIn, the importance of an optimized profile, and the strategies needed to build connections and attract clients. 

By taking the time to invest in LinkedIn and leveraging their past experience, healthcare professionals can position themselves for success in their online business endeavors. 

Remember, LinkedIn is not a quick-fix solution. It’s a long-term investment that will pay dividends to those committed to utilizing this powerful platform.

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