In this episode of "Starting a Business Simplified," host Suzy sits down with Janine Kelbach, a nurse turned successful entrepreneur, to discuss her journey in starting her own business and the importance of effective time management. 

Janine's story is both inspiring and informative, showcasing the power of embracing change, pursuing passions, and harnessing the potential of technology. Join us as we delve into Janine's experiences and discover valuable insights on starting a business and making the most of your time.

Embracing Time Management and Productivity Hacks

Janine's success story begins with her love for time management and productivity hacks. She refers to her dedicated "hour of power," a time frame when she maximizes her productivity while her child is at preschool. During this hour, Janine strategically plans and executes important tasks, including sending pitches to clients. She also utilizes the Pomodoro method, working for 25 minutes and then taking a 5-minute break to increase her productivity. Janine emphasizes the importance of pre-planning her week, breaking down tasks, and prioritizing them based on importance, all while ensuring non-negotiable commitments are still met.

Eliminating Time-Wasting Activities

Janine recognizes the importance of evaluating time usage and eliminating time-wasting activities. She encourages listeners to identify and eliminate habits that drain their time, such as excessive Netflix watching or mindless phone scrolling. By reclaiming these small pockets of time in our daily lives, we can accomplish more and make progress towards our goals.

The Independent and Self-Driven Entrepreneur

Janine's entrepreneurial journey reveals her independent and self-driven nature. She emphasizes the importance of taking charge and not waiting for instructions as an entrepreneur. 

Rather than relying solely on existing solutions, Janine admires the effort put into experimenting and researching to find unique approaches. Being able to create something from scratch and having the determination to achieve goals are characteristics shared by successful entrepreneurs.

Finding a Unique Voice and Niche

Janine believes in the power of incorporating passions and connecting with a target audience. She experienced firsthand the lack of freelance writing courses tailored specifically for nurses, which led her to create her own platform, 

Through her website, she provides resources, a podcast called Savvy Scribe, and even a job board for nurses seeking writing opportunities. Janine's approach highlights the importance of finding a niche and targeting a specific audience to stand out in a crowded market.

Authenticity and Putting Yourself Out There

The key to Janine's success lies in her authenticity. She encourages individuals to put their unique twist and voice into their work. On her podcast and website, Janine aims to portray her real, authentic self without excessive polishing or editing. She values connecting with her audience on a personal level, making them feel like they are having a conversation with her. 

Janine believes that perfection is not necessary and that it is important to put oneself out there, much like the success of platforms like TikTok, which embrace authenticity.

Navigating Challenges and Seeking Guidance

Janine's journey from a side hustle to a full-fledged business was not without obstacles. She admits to feeling overwhelmed at times and struggling with navigating the unknown. 

However, Janine emphasizes the importance of having a community, coach, course, or roadmap to guide entrepreneurs in their endeavors. For her, starting her business meant relying on various resources such as podcasts, google searches, and extensive reading. Inspired by her own experience, Janine created to provide a one-stop-shop for nurses embarking on their freelance writing journeys.

Harnessing Technology and Embracing Change

Janine emphasizes the crucial role of time management, especially when balancing a business with another job like nursing. She acknowledges that without the advancements in technology, her business would not exist today. She encourages individuals to adapt to new technologies and embrace change to stay relevant in this ever-evolving landscape. 

Janine's drive to be on the cutting edge extends beyond herself to her children and others, always inspiring curiosity and the pursuit of knowledge.


Janine Kelbach's success story from nurse to successful entrepreneur exemplifies the power of effective time management and a relentless drive to pursue passions. Her journey is a testament to the benefits of embracing technology, putting oneself out there, and seeking guidance along the way. 

With her resources and platforms, Janine continues to empower nurses to forge unique paths as freelance writers. As you embark on your own entrepreneurial journey, take inspiration from Janine's story, incorporate time management hacks, and remember that authenticity and embracing change are key ingredients for success.
Remember to tune in to "Starting a Business Simplified" for more inspiring success stories and practical tips on starting and growing your own business.

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