Starting a business is an exciting but often overwhelming endeavor. With numerous factors to consider, it can be challenging to navigate the path to success. In this episode of "Starting a Business Simplified," hosted by Suzy Wraines, we gain insights into starting a business and simplifying the process. 

Suzy, a seasoned professional specializing in helping individuals reach their intended audience while solving problems or providing entertainment, shares her expertise on the essential steps in building a business from the ground up.

Defining Your Business

One of the first steps in starting a business is defining what you do and how you intend to solve problems or provide entertainment. Suzy emphasizes the importance of creating a mission and vision statement.

Your mission should focus on what you do, who you do it for, and the desired outcome. On the other hand, the vision statement should highlight your future success and the impact you aim to make.

Writing Down Your Business Idea

For service-based businesses, Suzy advises writing down your business idea and concept. By clearly defining what you want to offer clients, you can effectively communicate your value proposition and stand out from the competition. It is important to note that this advice specifically applies to service-based businesses, as opposed to product-based ones.

Specializing and Planning

Suzy suggests specializing in a specific area when considering your business. By narrowing your focus, you can become an expert in your field and attract the right customers or clients. 

Planning is also crucial as it helps make informed decisions during the business-building process. Having a strategic plan in place ensures you stay on track towards your goals.

Choosing the Best Business Idea

If you have multiple business ideas, Suzy recommends selecting one or two and running them through a process to determine the best fit. To help identify the desired business, Suzy offers an idea generator tool in the form of a downloadable PDF on her website. 

Additionally, she provides a "Starting a Business Simplified Guide" in a workbook format. This comprehensive guide asks the right questions and ensures a strong foundation for starting a business.

The Step-by-Step Approach

The "Starting a Business Simplified Guide" covers various areas and provides a step-by-step approach that is easy to follow. By following this guide, listeners will have a basic business plan that incorporates their vision, marketing foundation, operations, and finances. 

One-on-One Coaching

Understanding that starting a business can be overwhelming, Suzy offers one-on-one coaching for individuals who need additional support. 

Through coaching sessions, participants work through worksheets, complete action items each week, and receive assistance with troubleshooting and brainstorming. This personalized approach ensures that aspiring entrepreneurs have the guidance and tools they need to move forward confidently.

Launching an Online Course

Suzy will be launching “Starting Your Practice Simplified” online course designed to simplify the process of starting a business. The course includes video instruction, interactive worksheets, and live calls with Suzy. 

Participants will have the flexibility to learn at their own pace while receiving valuable coaching calls once a month. This comprehensive course aims to equip individuals with the knowledge and resources to start their own successful businesses.

Mapping Goals and Tracking Progress

Suzy highlights the importance of mapping out goals and milestones for your business. By setting clear objectives and tracking progress, you can measure your success and make adjustments as needed. Tracking everything related to your business, from legal documents to client interactions, ensures accuracy and provides a paper trail of your journey.

Management Team and Legal Setup

Consideration should be given to your business's management team and whether to hire contractors or employees. The structure and legal setup of your business should be tailored to accommodate your chosen management approach and the tax implications of hiring employees. Suzy advises consulting with a legal professional to ensure compliance.

Promoting Your Business

When sharing your business with others, it is vital to highlight what makes you different from competitors. Determine your target audience by considering your services and pricing. 

Choosing the appropriate channels for promoting your services and delivering them effectively is crucial. Sales and marketing play a pivotal role in making sales, so plan how you will handle these aspects. Suzy suggests focusing on where people are finding and referring you from to maximize your marketing efforts.

Creating a Memorable Client Experience

Operations management in your business is essential to handle all aspects efficiently. Prioritize creating the best client experience possible, as this will keep customers coming back and attract new ones through positive word-of-mouth. Suzy encourages a strong focus on the client experience to ensure long-term success.


Suzy Wraines and the "Starting a Business Simplified" podcast provide a wealth of knowledge and resources for aspiring entrepreneurs. 

By defining your business, choosing the right idea, planning effectively, and creating exceptional client experiences, you can simplify the process of starting a business. 

Suzy's "Starting a Business Simplified Guide" and one-on-one coaching sessions offer valuable tools and guidance to help you confidently embark on your entrepreneurial journey. 

Whether you access the free resources or enroll in the upcoming online course, taking that first step towards starting your own business has never been easier.

Take the first step and click on the provided links to align with your current situation. 

Suzy Wraines is dedicated to helping aspiring entrepreneurs achieve their dreams, make a meaningful impact, and create successful businesses that endure.

Listen on: Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts 

Connect with Suzy Wraines:
Check out Starting Your Practice Simplified Online Course
Download Starting a Business Simplified Guide
LinkedIn: Suzy Wraines
Schedule a FREE Setup your Business Session


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