Starting a business can be an intimidating endeavor, often filled with fear and uncertainty. However, our guest in this episode, Laura Di Franco, believes that fear can be fun and can actually propel us towards success. 

As a healer, author, and entrepreneur, Laura has discovered the transformative power of embracing fear and using our personal stories as a tool to build thriving businesses. 

In this blog post, we will dive deep into Laura's insights on how to have fun with fear and leverage the power of storytelling to simplify the process of starting and growing a business.

Embracing Our Stories

Laura believes that our stories and experiences shape who we are as individuals. They provide us with a unique perspective and set the foundation for our business endeavors. Initially, sharing our stories and vulnerabilities may seem difficult, but as Laura explains, it becomes easier as we do it more often. By sharing our stories, we can reach and impact many people, resonating with them on a deep level.

Telling Your Story

Sometimes, talking about ourselves can feel awkward or uncomfortable. To overcome this, Laura suggests having someone interview you as a way to tell your story. 

By incorporating an interview format, we can gain insights and advice from the other person, further enhancing the depth and impact of our stories. This process helps refine our storytelling skills while providing a safe and supportive environment in which to share.

The Power of Boundaries and Saying No

As entrepreneurs, it's easy to get caught up in the demands of our business, neglecting our own self-care. Laura reminds us that saying no and establishing boundaries are essential steps towards maintaining a healthy work-life balance and avoiding burnout. 

She shares her personal experience of how learning to set boundaries and say no, even in her own business, has made a significant difference in avoiding overwhelm and preserving her well-being.

Utilizing Story Medicine

Laura introduces the concept of "story medicine" as a healing process that involves using our own stories to heal and grow. By prioritizing our own healing through storytelling, we become witnesses to our own journeys, gaining a sense of empowerment. 

Initially, sharing our stories in a safe and comfortable way is crucial, allowing us to gradually build the confidence necessary to share them more openly, both verbally and in writing.

The Art of Effective Storytelling

Effective storytelling has the power to change and save lives. Laura believes that great storytelling invites people into the story, enabling them to visualize and connect with the experience on a personal level. 

She emphasizes the importance of giving the audience a window into the scene being described, helping them feel as though they are present, either as a listener or observer. Through engaging storytelling, we can captivate our audience and create a lasting impact.

Developing Ninja Moves in Business and Life

Laura draws upon her experience as a third-degree black belt in taekwondo to illustrate the importance of mindset and awareness in our personal and professional lives. 

Developing "ninja moves" of mindset and awareness enables us to continuously improve and overcome challenges. Starting at the white belt level and consistently practicing, even if it means using reminders and putting in extra effort, allows us to journey towards greater awareness and mastery.

The Role of Body Awareness, Healing, and Spiritual Principles

As a healer, Laura combines body awareness, healing practices, and spiritual principles with her writing. She emphasizes that these elements are essential to her creative process and without them, she experiences writer's block or produces lower quality work. 

By opening herself up as a channel, she allows the message to flow through her from something more significant than herself. She encourages others to connect with their own body awareness and discern any feelings that may hinder their creative process, transforming it into one that is enjoyable.

Self-Care for Entrepreneurs

Laura recognizes that being an entrepreneur often means stepping outside of our comfort zones. While emphasizing the importance of self-care, she also acknowledges the frustration she feels with the overemphasis on its discussion. 

Self-care is foundational and basic, and entrepreneurs must prioritize their physical, mental, spiritual, and emotional well-being to prevent burnout. By taking care of ourselves, establishing boundaries, and communicating our needs, we create the foundation for a successful and fulfilling business journey.

Fun with Fear

Fear is a natural part of starting and growing a business. Laura encourages us to recognize purpose-driven fear as an essential element in moving forward. By having a clear understanding of our mission, vision, and desires, and aligning ourselves with them, we can turn fear into excitement. Rather than running away from our fears, we can get excited about the purpose behind them and take bold actions that lead to magical opportunities and growth.


Starting a business doesn't have to be a daunting experience filled with fear and uncertainty. By embracing our stories, developing the art of effective storytelling, taking care of ourselves, and transforming fear into excitement, we can simplify the process of starting and growing a business. 

Laura Di Franco's insights shed light on the transformative power of storytelling and personal development in entrepreneurship. So, let's have fun with fear, tell our stories, and embark on a journey towards success and fulfillment in our business endeavors.

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