In the world of entrepreneurship, starting a business can often seem like an overwhelming and complex task. With so many unanswered questions and uncertainties, it's common for aspiring entrepreneurs to feel unsure about where to begin. In this episode of "Starting a Business Simplified," hosted by Suzy Wraines, we will navigate the shift from a medical career to starting an online business by providing a step-by-step guide to starting a business. We will address common questions and concerns, share valuable insights, and offer practical tools to simplify the process.

The Power of Planning

To start, let's debunk the myth that creating a business plan has to be time-consuming and extensive. Suzy encourages listeners to think of a business plan as a roadmap to success, guiding you through every stage of your entrepreneurial journey. She introduces a downloadable fillable PDF workbook “Starting a Business Simplified Guide” available on her website to simplify the planning process. The workbook provides a step-by-step tool to help entrepreneurs identify missing information, develop their business concept, and gain clarity on crucial aspects like operations and marketing.

Determining Startup Costs

Understanding the costs involved in starting and maintaining a business is essential for its sustainability. Suzy Wraines emphasizes the importance of differentiating between startup costs and ongoing expenses. The workbook provides a pricing tool that helps estimate the amount of money needed. 

By filling out sections related to operations, marketing, and other necessary expenses, entrepreneurs can accurately determine the financial requirements of their venture. Suzy also advises utilizing research on market rates and comparing prices to ensure a competitive edge.

Overcoming Roadblocks and Seeking Support

Starting a business often presents roadblocks that require guidance and support. Suzy encourages listeners to seek mentors, join networking groups, and possibly consider hiring other entrepreneurs for assistance. Asking questions and getting the necessary support are crucial steps towards overcoming challenges. 

Suzy offers her own experiences and amplifies her willingness to provide support and direction to aspiring entrepreneurs. For direct connection, listeners can visit Starting a Business Simplified website and request a chat with Suzy.

Pricing Your Services and Determining Offerings

The pricing of services plays a vital role in the success of a business. Suzy advises aligning your business concept with pricing and service offerings. By understanding the problem you solve for people and considering how you want your business to run, you can better determine the services you will offer. 

The “Starting a Business Simplified Guide” provides examples of pricing strategies and competitive analysis to help entrepreneurs find their ideal pricing range. Supplemental classes and resources on pricing are also available on Starting a Business Simplified website.


Starting a business doesn't have to be a daunting task. With the right tools, guidance, and support, anyone can simplify the process and embark on a successful entrepreneurial journey. 

Through this episode of "Starting a Business Simplified," Suzy Wraines has shed light on the step-by-step process of starting a business. From planning the business concept to determining costs, pricing services, and seeking support, listeners now have a roadmap to navigate the shift from a medical career to starting an online business.

By embracing the power of planning, utilizing resources like “Starting a Business Simplified Guide” and pricing tools, and taking advantage of available classes, aspiring entrepreneurs can conquer the challenges that come their way. With the expertise and support of Suzy Wraines, listeners can embark on their entrepreneurial journey with confidence, knowing they are not alone.

Remember, success in starting a business is a journey, not a destination. Stay connected, subscribe to the podcast “Starting a Business Simplified” , and follow Suzy Wraines for future episodes that will cover even more valuable insights and practical strategies.

The entrepreneurial dream awaits, so let's simplify, plan, and confidently navigate the shift towards building a successful business.
Connect with Suzy Wraines:
Check out Starting Your Practice Simplified Online Course
Download Starting a Business Simplified Guide
LinkedIn: Suzy Wraines
Schedule a FREE Setup your Business Session

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